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Understanding How Google Ad Manager Works: A Comprehensive Guide

Welcome to our comprehensive guide on how Google Ad Manager works. In this article, we will provide you with a detailed explanation of the features and functionalities of Google Ad Manager, along with an overview of its purpose and benefits. Whether you are a publisher looking to monetize your ad inventories or an advertiser aiming to reach your target audience effectively, understanding how Google Ad Manager works is crucial to achieving your advertising goals.

Google Ad Manager is a powerful ad exchange platform that facilitates the buying and selling of ads across multiple ad networks and locations. It combines the features of DoubleClick for Publishers and DoubleClick AdExchange, providing publishers with a centralized platform to define, manage, and monitor their ad inventories. With detailed targeting and reporting options, as well as a first-price auction process for ad pricing, Google Ad Manager empowers publishers to optimize their ad campaigns and maximize their ad revenue.

Key Takeaways:

  • Google Ad Manager is a comprehensive ad exchange platform that facilitates the buying and selling of ads across multiple networks.
  • It combines the features of DoubleClick for Publishers and DoubleClick AdExchange.
  • Google Ad Manager offers detailed targeting and reporting options, as well as a first-price auction process for ad pricing.
  • It serves as a centralized platform for publishers to define, manage, and monitor their ad inventories.
  • Understanding how Google Ad Manager works is crucial for publishers and advertisers to achieve their advertising goals.

What is Google Ad Manager?

Google Ad Manager is a comprehensive ad server that allows publishers to efficiently define, manage, and monitor their ad inventories across websites, mobile apps, and videos. It serves as a centralized platform for publishers to control and optimize their ad placements, targeting options, and performance tracking.

With Google Ad Manager, publishers can easily manage both direct and indirect advertisers, ad networks, and ad exchanges in one place. This helps streamline the ad management process and maximize ad revenue.

Key Features of Google Ad Manager:

  • Precise Ad Targeting: Google Ad Manager provides advanced targeting options, allowing publishers to serve ads to specific demographics, locations, devices, and more.
  • Comprehensive Reporting Tools: Publishers can access detailed reports on ad performance, ad impressions, clicks, and other key metrics to optimize their ad strategies.
  • Support for Multiple Ad Formats: Google Ad Manager supports various ad formats, including display ads, video ads, native ads, and mobile ads, giving publishers flexibility in their advertising campaigns.
  • Integration with Ad Networks: Publishers can connect and serve ads from multiple ad networks, including Google AdSense, to increase demand for their ad inventories and maximize revenue.

Why choose Google Ad Manager?

“Google Ad Manager offers publishers a powerful and user-friendly platform to effectively monetize their ad inventories. With its comprehensive features and capabilities, publishers can easily manage their ads, reach their target audience, and maximize their ad revenue. It is a valuable tool for publishers who want to optimize their ad campaigns and grow their businesses.”

Versions of Google Ad Manager

Google Ad Manager offers two versions: Ad Manager for Small Business and Ad Manager 360. These versions cater to different needs and budgets, providing options for publishers of various sizes.

Ad Manager for Small Business

Ad Manager for Small Business is a free version designed for small to medium-sized businesses. While it offers limited features compared to the premium version, it is still a powerful tool suitable for managing up to 150 million monthly impressions. This version provides publishers with the essential tools they need to effectively manage their ad inventories and optimize their campaigns.

Ad Manager 360

Ad Manager 360 is the premium version of Google Ad Manager. It offers advanced features and options for larger publishers who require more sophisticated ad management capabilities. This version provides enhanced targeting options, comprehensive reporting tools, and the ability to work seamlessly with other ad networks. Ad Manager 360 allows publishers to maximize their revenue potential and optimize their ad campaigns with greater precision.

Google Ad Manager versions

Both versions of Google Ad Manager provide publishers with the flexibility and control they need to effectively monetize their ad inventories. Whether you are a small business or a large publisher, Google Ad Manager has the right version to suit your needs.

Basic Terminologies Involved in Google Ad Manager

When it comes to understanding Google Ad Manager, there are several basic terminologies that are essential to grasp. These terminologies play a crucial role in navigating and optimizing the platform. Let’s take a closer look at the key terms you need to be familiar with:

  1. Ad Inventory: Ad inventory refers to the available space on a website or mobile app where ads can be displayed. It represents the ad placements that publishers have to offer.
  2. Ad Unit: An ad unit is a specific location within the ad inventory where ads can be placed. It can be a banner, a sidebar, or any designated area where ads can be shown.
  3. Ad Tags: Ad tags are snippets of HTML or JavaScript code that are placed on a website to link the ad units to the ad inventory. These tags enable the ad server to deliver the correct ads to the designated ad units.

Understanding these basic terminologies is crucial for effective ad management and monetization on Google Ad Manager. By mastering these concepts, publishers can optimize their ad placements, target their audiences, and track the performance of their ad campaigns more efficiently.

Furthermore, having a clear understanding of these terms allows publishers to communicate effectively with advertisers and ad networks, enabling smoother collaboration and maximizing the potential of their ad inventories.

Streamlining Ad Management with Google Ad Manager

By familiarizing ourselves with the basic terminologies in Google Ad Manager, we can gain a deeper understanding of how to effectively manage and monetize our ad inventories. Let’s take a look at a practical example to see how these concepts come together:

Ad InventoryAd UnitAd Tags
Homepage BannerTop Header Banner<script src=”https://adserver.com/adtag123″></script>
Article SidebarRight Sidebar Ad<script src=”https://adserver.com/adtag456″></script>

In this example, the ad inventory consists of a homepage banner and an article sidebar. The ad units are the top header banner and the right sidebar ad. The ad tags, represented by the snippets of code, connect the ad units to the respective ad inventory. By implementing these ad tags on the website, publishers can effectively link their ad units to the available ad inventory.

By understanding and utilizing these basic terminologies, we can streamline our ad management process, optimize our ad placements, and ultimately maximize our revenue potential with Google Ad Manager.

How Does Google Ad Manager Work?

In order to understand how Google Ad Manager works, we need to dive into the ad serving process. It all begins with publishers defining their ad inventories and generating ad tags for their websites or mobile apps. These ad tags are then placed on the desired locations where ads can be displayed.

On the other side, advertisers create line items, which represent specific ad campaigns, and orders, which outline the details of these campaigns. When a user visits a website or app that utilizes Google Ad Manager, the ad tags on that page request ads from the platform. Google Ad Manager then goes through a targeting and bidding process to select and display the most relevant ads to the user.

The utilization of line items and orders is key to the functioning of Google Ad Manager. Line items allow advertisers to specify the types of ads they want to display, the target audience, and the bidding strategy. Orders, on the other hand, provide an overview of the campaigns, including the start and end dates, budget allocation, and any additional specifications.

Overall, the ad serving process in Google Ad Manager is a collaborative effort between publishers and advertisers. It allows publishers to efficiently manage their ad inventories and maximize revenue, while also providing advertisers with a platform to reach their target audience effectively.

How is Google AdSense different from Google Ad Manager?

In the world of online advertising, two popular platforms often come up in discussions: Google AdSense and Google Ad Manager. While both serve the purpose of helping publishers monetize their websites, they have distinct differences in functionality and features.

Google AdSense is an ad network that allows publishers to display ads from Google advertisers on their websites. It offers a simple and easy way for publishers to earn revenue by placing relevant ads on their site. AdSense takes care of the ad selection, serving, and payment processing, allowing publishers to focus on creating quality content.

On the other hand, Google Ad Manager is an ad server that provides publishers with more control and flexibility. It allows them to manage their ad inventories, create and serve ads from multiple sources, including Google AdSense. Ad Manager offers advanced targeting options, detailed reporting tools, and the ability to work with other ad networks, giving publishers the opportunity to optimize their ad revenue and maximize their earnings.

In summary, while Google AdSense is a straightforward solution for publishers looking to monetize their websites, Google Ad Manager provides a more comprehensive ad management platform with advanced features and greater revenue potential.

difference between google ad manager and google adsense

AspectGoogle AdSenseGoogle Ad Manager
Primary FunctionAd NetworkAd Server
Revenue ModelPay-per-click (PPC)Various revenue models, including CPM, CPC, and more
ControlLimited control over ad selectionMore control over ad inventories, targeting, and optimization
IntegrationCan be used as one of the ad sources in Google Ad ManagerCan work alongside other ad networks, including Google AdSense
ReportingBasic reporting and analyticsAdvanced reporting tools for detailed insights

As shown in the table, Google Ad Manager offers more control, flexibility, and revenue potential compared to Google AdSense. Publishers who want to optimize their ad performance and take advantage of multiple ad sources may find Google Ad Manager to be a valuable tool in their advertising strategy.

Can you use AdSense with Google Ad Manager?

Yes, you can definitely use AdSense with Google Ad Manager. In fact, it is highly recommended to maximize your ad revenue potential. By integrating AdSense with Ad Manager, you can leverage the power of both platforms to effectively monetize your ad inventories.

Using AdSense with Ad Manager allows you to sell any unsold ad space on your website or app to Google advertisers. This ensures that you are able to fill all available ad slots and generate revenue from every impression. Ad Manager provides you with the flexibility to run multiple ad networks alongside AdSense, enabling you to increase demand and maximize your overall ad revenue.

Integration between AdSense and Ad Manager is seamless and can be easily set up. Simply link your Ad Manager and AdSense accounts, and you’re ready to go. With this integration, you can take full control of your ad inventory management while benefiting from the extensive reach and advertising opportunities offered by AdSense.

Benefits of using AdSense with Ad Manager

  • Maximize ad revenue by selling unsold ad inventory to Google advertisers
  • Run multiple ad networks alongside AdSense to increase demand
  • Effortlessly manage your ad inventory and optimize performance
  • Leverage the extensive reach and advertising opportunities of AdSense
  • Access comprehensive reporting tools to track and analyze ad performance

By utilizing the integration between AdSense and Ad Manager, you can unlock the full potential of your ad revenue and effectively manage your ad campaigns.

When do you need Google Ad Manager?

Google Ad Manager is a powerful tool that provides publishers with the ability to effectively manage their digital advertising campaigns. While it may not be necessary for every publisher, there are certain situations where using Google Ad Manager can greatly benefit your business.

If your website or app receives more than 500,000 monthly visitors, utilizing Google Ad Manager can help you efficiently handle the volume of ads and campaigns. The platform offers a centralized management system, allowing you to control both direct and programmatic advertising in one place. This can save you time and effort by eliminating the need to work with multiple ad networks or platforms.

Another scenario where Google Ad Manager is beneficial is when you want to take advantage of Google’s marketplace Ad Exchange. This feature allows you to connect with a wide range of advertisers and maximize your ad revenue. Additionally, Ad Manager allows you to run multiple ad networks alongside Google AdSense, increasing demand and opportunities for monetization.

When to use Google Ad Manager:
Your website/app receives more than 500,000 monthly visitors
You want to manage both direct and programmatic advertising in one place
You want to take advantage of Google’s marketplace Ad Exchange
You want to run multiple ad networks alongside Google AdSense

In summary, Google Ad Manager is especially useful for publishers with high traffic volume and those looking to optimize their ad revenues. By using this platform, you can streamline your advertising operations, increase your access to advertisers, and enhance your monetization strategies.

Google Ad Manager

Is Google Ad Manager an Ad Server or an SSP?

When it comes to understanding the role of Google Ad Manager in the world of online advertising, many wonder whether it functions as an ad server or a sell-side platform (SSP). The truth is, Google Ad Manager serves as both an ad server and an SSP, making it a comprehensive solution for publishers looking to effectively manage their ad inventories and maximize their revenue.

As an ad server, Google Ad Manager allows publishers to define, manage, and monitor their ad inventories on various platforms such as websites, mobile apps, and videos. It provides control over ad placements, targeting options, and performance tracking. With its advanced features and user-friendly interface, publishers can efficiently optimize their ad campaigns and ensure that the right ads are delivered to the right audience at the right time.

Google Ad Manager is a powerful tool that combines the functionality of an ad server with the ability to connect with multiple demand sources, including Google AdSense, other ad networks, and programmatic exchanges.

Additionally, as an SSP, Google Ad Manager enables publishers to connect with demand sources and monetize their ad inventories through programmatic advertising. It connects publishers with advertisers and facilitates the buying and selling of ads across multiple networks and locations. By integrating with Google AdSense and other demand partners, publishers can increase the demand for their ad inventories and maximize their ad revenue.

In conclusion, Google Ad Manager is not just an ad server or an SSP; it is a comprehensive platform that combines the functionalities of both, allowing publishers to efficiently manage their ad inventories while maximizing their revenue potential. With its advanced features, detailed targeting options, and seamless integration with various demand sources, Google Ad Manager is a valuable tool for publishers looking to succeed in the dynamic world of online advertising.

Benefits of Google Ad Manager

Google Ad Manager offers a range of powerful features and benefits for publishers, making it an essential tool for maximizing ad revenue and optimizing ad campaigns. Here are some of the key advantages of using Google Ad Manager:

  1. Simple Setup and User Interface: Google Ad Manager provides an intuitive and user-friendly interface, making it easy to set up and get started with managing your ad inventories. The platform offers step-by-step guidance and helpful resources to ensure a smooth onboarding process.
  2. Granular Ad Targeting Options: With Google Ad Manager, you have precise control over who sees your ads. You can target your audience based on factors such as demographics, interests, behavior, and location. This level of granular targeting allows you to deliver highly relevant ads to your audience, increasing engagement and conversions.
  3. Detailed Reporting Tools: Google Ad Manager provides comprehensive reporting and analytics tools to track the performance of your ad campaigns. You can access real-time data on impressions, clicks, conversions, and revenue, allowing you to make data-driven decisions and optimize your strategies for better results.
  4. Support for Teams: If you have a team working on your ad operations, Google Ad Manager offers collaborative features that allow multiple users to work together seamlessly. You can set up different levels of access and permissions for team members, ensuring efficient workflow and coordination.
Benefits of Google Ad ManagerDescription
Simple Setup and User InterfaceGoogle Ad Manager provides an intuitive and user-friendly interface, making it easy to set up and get started with managing your ad inventories. The platform offers step-by-step guidance and helpful resources to ensure a smooth onboarding process.
Granular Ad Targeting OptionsWith Google Ad Manager, you have precise control over who sees your ads. You can target your audience based on factors such as demographics, interests, behavior, and location. This level of granular targeting allows you to deliver highly relevant ads to your audience, increasing engagement and conversions.
Detailed Reporting ToolsGoogle Ad Manager provides comprehensive reporting and analytics tools to track the performance of your ad campaigns. You can access real-time data on impressions, clicks, conversions, and revenue, allowing you to make data-driven decisions and optimize your strategies for better results.
Support for TeamsIf you have a team working on your ad operations, Google Ad Manager offers collaborative features that allow multiple users to work together seamlessly. You can set up different levels of access and permissions for team members, ensuring efficient workflow and coordination.

“Google Ad Manager provides publishers with a powerful platform to efficiently manage and optimize their ad inventories. With its simple setup, granular targeting options, detailed reporting tools, and collaborative features, publishers can maximize their ad revenue and deliver highly relevant ads to their audience. Whether you’re a small business or a large publisher, Google Ad Manager offers the necessary tools and capabilities to succeed in the digital advertising landscape.”

In addition to these benefits, Google Ad Manager also complies with GDPR and CCPA regulations, ensuring that your ad operations are in line with privacy requirements. The platform offers ad blocking recovery, helping you recover ad revenue from users who have ad blockers enabled. Moreover, Google Ad Manager provides advanced ad protection filters to prevent ad fraud and maintain a safe advertising environment for publishers.

Overall, Google Ad Manager is a comprehensive ad management platform that empowers publishers to optimize their ad campaigns, maximize revenue, and streamline their ad operations. Its array of features and benefits make it a valuable tool for publishers of all sizes, enabling them to thrive in the ever-evolving digital advertising industry.

What are the ad formats you can serve via Google Ad Manager?

Google Ad Manager offers publishers a wide range of ad formats to effectively monetize their websites, mobile apps, and videos. By utilizing these different ad formats, publishers can create engaging and interactive ad experiences for their audiences. Let’s explore the various ad formats available in Google Ad Manager:

Display Ads:

Display ads are a popular ad format that can be served through Google Ad Manager. These ads can be static or animated images, HTML5 creatives, or rich media ads. Publishers can customize display ads to match the look and feel of their websites, improving the overall user experience. With Google Ad Manager, publishers have full control over the placement and targeting options for their display ads.

Video Ads:

Google Ad Manager supports the serving of video ads, which can be pre-roll, mid-roll, or post-roll ads. Publishers can generate revenue by displaying video ads before, during, or after their video content. These video ads can be highly effective in capturing users’ attention and delivering targeted advertising messages. With Google Ad Manager, publishers can easily manage and optimize their video ad campaigns.

Native Ads:

Native ads are another ad format supported by Google Ad Manager. These ads seamlessly blend into the content of the website or app, matching the look and feel of the surrounding content. Native ads provide a non-disruptive and user-friendly ad experience, resulting in higher engagement and click-through rates. Google Ad Manager allows publishers to customize the appearance and placement of their native ads to maintain a cohesive user experience.

Mobile Ads:

With the increasing use of mobile devices, Google Ad Manager offers mobile ads that are specifically optimized for mobile platforms. These ads are designed to display properly on smaller screens and provide a seamless mobile experience. Publishers can reach their mobile audiences effectively by serving mobile ads through Google Ad Manager. The platform provides a range of options for targeting and optimizing mobile ad campaigns.

In conclusion, Google Ad Manager offers publishers a versatile set of ad formats to effectively monetize their digital properties. By leveraging display ads, video ads, native ads, and mobile ads, publishers can create engaging ad experiences that resonate with their audiences. With the comprehensive features and targeting options provided by Google Ad Manager, publishers have the tools they need to optimize their ad campaigns and maximize their ad revenue.

How to Set Up Google Ad Manager

Setting up Google Ad Manager is a straightforward process that requires a Google account and a Google AdSense account. To begin, visit the Google Ad Manager website and create an account by answering a few questions about your business. Once your account is created, you can proceed with the setup process.

First, verify your network settings to ensure that your website or mobile app is correctly linked to Google Ad Manager. This step is crucial as it allows the platform to deliver ads and track their performance effectively.

Next, you can start creating orders and line items for your ad campaigns. Orders represent the details of specific ad campaigns, while line items define the criteria and targeting options for each campaign. With Google Ad Manager, you have extensive control over how your ads are displayed and who sees them.

Steps to Set Up Google Ad Manager
1. Create a Google Ad Manager account
2. Verify network settings
3. Create orders and line items for your ad campaigns

Once your account is set up and your campaigns are created, you can start monetizing your ad inventories and maximizing your ad revenue with Google Ad Manager’s powerful features and optimization tools.

Setting Up Google Ad Manager

Conclusion

Setting up Google Ad Manager is a crucial step for publishers looking to efficiently monetize their ad inventories and optimize their ad campaigns. By following the simple setup process, you can gain access to comprehensive features and controls that allow you to maximize your ad revenue and grow your business.

How to Link Google AdSense to Google Ad Manager

Linking Google AdSense to Google Ad Manager is a simple process that allows publishers to seamlessly monetize their ad inventories and manage them through Ad Manager. By integrating AdSense with Ad Manager, publishers can maximize their ad revenue and take advantage of the features and capabilities of both platforms.

To link Google AdSense to Google Ad Manager, you need an active AdSense account. Once you have created an Ad Manager account, follow these steps:

  1. Sign in to your Ad Manager account and navigate to the “Inventory” tab.
  2. Click on “Linked accounts” in the sidebar menu and select “AdSense” from the drop-down menu.
  3. Click on the “Link AdSense account” button and follow the instructions provided to associate your AdSense account with Ad Manager.
  4. Once the accounts are linked, you can start monetizing your ad inventories through AdSense and manage them through Ad Manager.

This integration enables publishers to have more control over their ad placements, optimize their ad campaigns, and increase their overall ad revenue. By leveraging the combined power of Google AdSense and Google Ad Manager, publishers can create a seamless and efficient ad management workflow.

Linking Google AdSense to Google Ad Manager allows publishers to monetize their ad inventories through AdSense and manage them through Ad Manager, maximizing their ad revenue.

Benefits of Linking Google AdSense to Google Ad Manager

By linking Google AdSense to Google Ad Manager, publishers can access a range of benefits and features:

  • Increased ad revenue: By utilizing both AdSense and Ad Manager, publishers can fill their unsold ad inventories with ads from Google advertisers, maximizing their ad revenue.
  • Advanced ad management: Ad Manager offers comprehensive tools for managing and optimizing ad inventories, enabling publishers to take control of their ad placements and campaigns.
  • Access to multiple demand sources: With Ad Manager, publishers can work with multiple ad networks and programmatic exchanges alongside AdSense, increasing their demand and revenue potential.
  • Granular reporting and analytics: Ad Manager provides detailed reporting and analytics features, allowing publishers to track and analyze the performance of their ads and make data-driven decisions.

Overall, linking Google AdSense to Google Ad Manager is a strategic move for publishers looking to maximize their ad revenue and streamline their ad management processes. By leveraging the capabilities of both platforms, publishers can optimize their ad inventory and drive better results for their businesses.

Conclusion

In conclusion, Google Ad Manager is a comprehensive ad exchange platform that provides publishers with the tools to effectively manage and monetize their ad inventories. It combines the features of DoubleClick for Publishers and DoubleClick AdExchange, offering detailed targeting options, a first-price auction process, and comprehensive reporting tools.

With Google Ad Manager, publishers have control over their ad placements, targeting options, and performance tracking. They can serve various ad formats such as display ads, video ads, native ads, and mobile ads, optimizing their revenue potential across multiple platforms and devices.

Linking Google AdSense to Google Ad Manager allows publishers to maximize their ad revenue by selling unsold ad inventories to Google advertisers. By utilizing the platform’s capabilities, publishers can increase demand for their ad inventories by running multiple ad networks alongside AdSense.

In conclusion, Google Ad Manager provides publishers with a centralized platform to efficiently manage their ad inventories and optimize their ad campaigns. By understanding how Google Ad Manager works and utilizing its features, publishers can maximize their ad revenue, reach their target audience effectively, and grow their businesses.

FAQ

What is Google Ad Manager?

Google Ad Manager is a complete ad exchange platform that facilitates both the buying and selling of ads across multiple ad networks and locations. It combines the features of DoubleClick for Publishers and DoubleClick AdExchange. It offers detailed targeting and reporting options, as well as a first-price auction process for ad pricing.

What are the versions of Google Ad Manager?

There are two versions of Google Ad Manager: Ad Manager for Small Business (free) and Ad Manager 360 (paid). The small business version is designed for small to medium-sized businesses and offers limited features but is suitable for managing up to 150 million monthly impressions. Ad Manager 360 is the premium version with advanced features and options for larger publishers.

What are the basic terminologies involved in Google Ad Manager?

In Google Ad Manager, ad inventory refers to the available space for displaying ads on a website or mobile app. Ad units are the specific locations where ads can be placed. Ad tags are snippets of HTML or JavaScript code that are placed on the website to link the ad units to the ad inventory.

How does Google Ad Manager work?

Google Ad Manager works by allowing publishers to define their ad inventories and generate ad tags for the website or mobile app. Advertisers create line items, which represent specific ad campaigns, and orders, which outline the details of the campaigns. When a user visits the website or app, the ad tags request ads from Google Ad Manager, which selects and displays the appropriate ads based on the targeting and bidding process.

How is Google AdSense different from Google Ad Manager?

Google AdSense is an ad network that helps publishers monetize their websites by displaying ads from Google advertisers. Google Ad Manager, on the other hand, is an ad server that allows publishers to manage their ad inventories and serve ads from multiple sources, including Google AdSense. Ad Manager provides more control, targeting options, and the ability to work with other ad networks.

Can you use AdSense with Google Ad Manager?

Yes, Google AdSense can be used with Google Ad Manager. In fact, it is recommended to maximize ad revenue. AdSense can be used to sell unsold ad inventories to Google advertisers. Ad Manager allows publishers to run multiple ad networks alongside AdSense to increase demand and revenue.

When do you need Google Ad Manager?

Google Ad Manager is recommended for publishers who have more than 500,000 monthly visitors and want to manage both direct and programmatic advertising campaigns in one place. It is also useful for publishers who want to take advantage of Google’s marketplace Ad Exchange and run multiple ad networks to increase demand for their ad inventories.

Is Google Ad Manager an Ad Server or an SSP?

Google Ad Manager serves as both an ad server and an SSP (sell-side platform). It is a comprehensive platform that combines the functionality of an ad server with the ability to connect with multiple demand sources, including Google AdSense, other ad networks, and programmatic exchanges. It enables publishers to manage and optimize their ad inventories while maximizing revenue.

What are the benefits of Google Ad Manager?

Google Ad Manager offers several benefits for publishers, including simple setup and user interface, granular ad targeting options, detailed reporting tools, support for teams, and access to advanced features in the paid version (Ad Manager 360). It also complies with GDPR and CCPA regulations, offers ad blocking recovery, and provides advanced ad protection filters.

What are the ad formats you can serve via Google Ad Manager?

Google Ad Manager supports various ad formats, including display ads, video ads, native ads, and mobile ads. Display ads can be static or animated images, HTML5 creatives, or rich media ads. Video ads can be pre-roll, mid-roll, or post-roll ads. Native ads match the look and feel of the website or app they are displayed on, and mobile ads are optimized for mobile devices.

How do you set up Google Ad Manager?

To set up Google Ad Manager, you will need a Google account and a Google AdSense account. You can create an account on the Google Ad Manager website by answering a few questions about your business. Once the account is created, you can verify network settings and start creating orders and line items for your ad campaigns.

How do you link Google AdSense to Google Ad Manager?

To link Google AdSense to Google Ad Manager, you need an active AdSense account. After creating an Ad Manager account, you can link it to your AdSense account by following the instructions provided. This allows you to monetize your ad inventories through AdSense and manage them through Ad Manager, maximizing your ad revenue.

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