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Ecommerce Web Design

ProShop TST

Transformative Web Refresh: Steering ProShop TST to Over 60% Engagement and Doubling Revenue


  • Introduce ProShop TST, a premium fishing tackle retailer in Australia, facing the challenge of an outdated website hindering online sales and customer engagement.
  • Highlight the need for a website overhaul to improve online visibility and sales.


  • To design a fresh, user-friendly website that reflects ProShop TST’s brand values and appeals to its target audience.
  • Enhance online engagement and drive higher conversion rates.


  • Origin Web Solutions undertook a comprehensive website redesign to modernize the look, improve navigation, and enhance the user experience.
  • Detailed analysis to understand the client’s industry, target audience, and online buying behavior.
  • Implemented a clean design with intuitive navigation, compelling product descriptions, and high-quality visuals showcasing the fishing tackle products.
  • Ensured mobile-responsiveness and fast loading times to cater to on-the-go customers.


  • Post-launch, ProShop TST witnessed a significant over 60% increase in user engagement, indicating a successful design overhaul.
  • Remarkably, the revenue skyrocketed by 100%, validating the effectiveness of the new design in driving sales.
  • The client received positive feedback from customers appreciating the ease of use and aesthetic appeal of the new website.


  • Recap of the dramatic turnaround ProShop TST experienced in terms of engagement and revenue, thanks to the website refresh by Origin Web Solutions.
  • The project underscores Origin Web Solutions’ expertise in revitalising online retail platforms to meet modern-day user expectations and business objectives.

Ready for a website that drives results? Schedule a free consultation with our design experts today!

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