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Driving Top SERP Rankings and Skyrocketing Organic Traffic for a Nationwide Mortgage Lender


Origin Web Solutions partnered with a prominent Nationwide Mortgage Lender aiming to improve their online visibility, drive organic traffic, and enhance user engagement. Through a meticulously crafted SEO strategy, we achieved top rankings on all major search engines, leading to a substantial growth in organic traffic and user interactions from the outset of our campaign.


  • Achieve top search engine rankings for targeted keywords.
  • Increase organic traffic and user engagement.
  • Enhance conversion rates leading to more customer inquiries.


  1. Keyword Optimization: Identified and optimized for high-value keywords relevant to the mortgage lending industry.
  2. On-Page SEO: Improved website’s on-page SEO elements including meta tags, header tags, and image alt attributes.
  3. Content Strategy: Developed and implemented a content strategy that positions the lender as a thought leader in the mortgage industry.

Performance Metrics:

  • Organic Traffic Value: The 18,316 organic visitors generated an estimated value of $641,060, calculated based on an average cost-per-click of $35.
  • Additional Traffic Value: The growth in organic traffic brought an additional 6,933 visitors, with an estimated value of $242,655.
  • Traffic Growth: The number of new users surged from 11,383 to 18,316, marking a 60.91% increase in organic search traffic.
  • Conversions: With a 10% conversion rate, the enhanced traffic led to approximately 1,831 phone inquiries over a span of 30 days.


  1. Top Rankings: Secured top rankings on all major search engines for crucial keywords.
  2. Traffic Boost: Achieved a significant and consistent growth in traffic and user engagement.
  3. High-Value Conversions: The increased organic traffic led to a substantial number of valuable conversions, generating a high volume of customer inquiries.


Our tailored SEO strategy propelled the Nationwide Mortgage Lender to top search engine rankings, significantly bolstered organic traffic, and led to an impressive rise in user engagement and conversions. The remarkable growth in organic traffic not only saved on paid search traffic costs but also showcased the immense potential of well-executed SEO strategies in driving tangible business results.

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